• Direct the overall creative strategy to build increased brand awareness of Ultramatic and increase our overall return on ad spend
• Finetune our brand guidelines to support our corporate values, ensuring all internal and external digital executions adhere to the brand standards harmoniously
• Articulate our brand look and personality for different customer avatars / segments
• Develop create assets that promote our products and explain their benefits, for digital and print media as well as in-store merchandising
• Be responsible for the creation of copy, graphic design, photography, advertisements, emails, and video – for use on our website, landing pages, ppc platforms, social media sites, print, SMS and TV
• Oversee the marketing calendar and go-to-market plan for all product and category launches, promotions and campaigns
• Periodically, lead the redesign and UX of our website, ecommerce flow, social media sites, and in-store customer experience
• Lead process to recruit and evaluate creative vendors and new hires
• Be the lead creative contact with our SEO, PPC and Website contractors and agencies
• Participate in a cross-functional team that maps out the ideal customer journey for each customer avatar and articulates the value each customer segment seeks to receive from Ultramatic
• Collaborate with cross-functional leaders in sales, operations, and finance to support their roles and identify synergies
• Oversee the budget for creative services and advise stakeholders on the most effective use of the budget to achieve the objectives

• University/College degree in Marketing, Design or related field, with a diploma in Graphic Design
• 6+ years of art/creative direction experience in an agency or 8+ years in an internal creative department
• Experience with brand building through creative ideation and technical execution
• Demonstrated capabilities in creative software and copy writing (Figma, Sketch, Canva, Adobe creative suite, Indesign, Illustrator, Photoshop + Animate, Premiere and After Effects, Anyword, etc)
• Media production experience (print, video, web, etc)
• Team player who is not afraid to roll up their sleeves for any task
• Excellent verbal and written communication skills
• Must have an online portfolio for viewing
• Organized self-directed and able to manage multiple and complex projects in a timely manner
• Global awareness of visual trends
• Experience in the furniture industry or with the senior demographic is a bonus

For over 35 years, Ultramatic is Canada’s leader in Adjustable Beds, Mattresses and Sleep Accessories.With over 200,000 adjustable beds sold since our beginning, we care deeply about improving people's sleep. A good night’s sleep can impact your entire life: improving your health, mood, memory, and energy.With our exclusive Pillow-Tilt technology, exclusive NanoGel™ mattresses specifically designed for adjustable beds, you can rest assured that choosing Ultramatic is your high quality option.