Who We Are

ACTIVE PRODUCTS INC. is an established manufacturer of the world’s best pressure washers, tools, and other hard consumer goods. For over 15 years, we have sold into the top big box retailers globally, and we are diversifying into the digital, e-commerce space. We're a growing organization that embraces digital trends, believes in collaboration and supports our employees' personal and professional development. We are located in North York at Leslie St. and Highway 401 in a fun and innovative product design and production space.

Roles & Responsibilities

• Conduct multi-platform social media management – creating and scheduling posts, engaging with followers/ subscribers, and maintaining accounts administration on a daily basis.
• Collaborate with product manager and content marketing manager to develop and initiate social media campaign strategies and content marketing strategies to grow social media followers and audience engagement.
• Develop an understanding of target audiences, consumer segments, product portfolio and competition to collaborate and curate content ideas to drive marketing initiatives.
• Monitor and build a platform of UGC, Influencer and affiliate content to expand brand and product reach throughout target markets.
• Manage and update website, Amazon SEO, keywords, images and product listings to ensure most updated product information is presented to users.
• Collaborate with product manager to develop and run targeted Ad campaigns on Google, Amazon and Social Media platforms to improve brand and product reach.
• Monitor and report insights of advertising, social media and content marketing strategies through key performance metrics to identify opportunities for improvement and optimization.

Ideal Candidate should possess

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of experience in social media marketing and content marketing with a proven track record of maintaining social media sites. (YouTube, Instagram, Facebook, LinkedIn, TikTok)
• Proven experience in growing a following on social media on behalf of mid-size or start ups are preferred.
• Proven knowledge of implementing and managing paid social media campaigns and Google marketing campaigns.
• Strong knowledge of SEO, Google Ads and keyword research.
• Strong analytical (Google analytics, social media analytics) and problem-solving skills, with the ability to use data to inform social media strategy and decision-making.
• Exceptional written, verbal and interpersonal skills.
• Project management and strategic planning skills are a plus.
• Knowledge of e-commerce & website platforms (Amazon, Shopify and WordPress) are a plus.

Location: on-site hybrid with 3 days at office, but with flexibility to come in more often if required.

Job Type: Full-time

Salary: $50,000.00-$60,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking

Schedule:

• Monday to Friday

Work Location: One location

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