Job Description:

Consumer Marketing Coordinator & Social Media Manager

The Consumer Marketing Coordinator and Social Media Manager is responsible for coordinating all aspects of our consumer marketing efforts, working closely with our marketing leadership team. Once orientation and onboarding is complete, this role will be a hybrid position, with at least one to two days each week in the office and the remaining days completed from home.

Anticipated structure of the role will include ~ 24 hours or regular/repetitive tasks and responsibilities as outlined below, leaving ~16 hours per week available for project- based activities and ad hoc requests:

• 15 – 20 hours/ month project management & reporting (4 – 5 per week)
• 10 – 15 hours/ month e-commerce support (2.5 – 4 per week)
• 20 hours/ month content creation (blogs & videos) per month (4 hours per week)
• 40 hours/ month social media activity (8 - 10 hours per week)
• 8 hours/ month SEO activity ( 2 hours per week)
• 5 – 10 hours/ month email marketing (1 – 3 hours per week)

NB: in practise, there will be busy weeks with most time spent on recurring tasks (i.e. when an email goes out or when reporting is due) and the right candidate will be able to manage their time and communicate their workload in a way that allows for effective scheduling of the work needed to meet project deadlines.

Experience:

The ideal candidate will have either a college diploma in digital marketing, or a post-secondary education in marketing or communications, with at least one year of related work experience. OR at least 4 years work experience in a similar role with a portfolio that demonstrates an adequate level of skill.

Responsibilities include:

• Coordinate successful execution of various marketing projects, working with vendors & in-house team.
• Coordinate delivery of marketing assets to our franchise partners as needed.
• Pull regular campaign reports, and share results with leadership team.
• Manage product listings on our e-commerce website.
• Work with marketing leadership and various suppliers to optimize landing pages and improve the conversion rate of ad clicks to sales opportunities.
• Write and publish regular blog posts to our corporate website.
• Update web pages & social media profiles as recommended by our SEO advisors.
• Acquire new inbound links to our website from local partners & online media sites.
• Manage our company social media accounts, including creating and posting regular content (including video content).
• Build our social media audience & work to improve overall engagement on our social channels.
• Build & manage email campaigns in Mailchimp, coordinating with our email marketing supplier.
• Assist with & Coordinate development of new marketing assets as needed.
• Coordinate media requests & influencer outreach campaigns as needed/appropriate.
• Work with our local store managers to coordinate affiliate partner lunch & learns, and new location openings.

Soft skills needed:

• Good time management / organized.
• Able to multitask.
• Motivated – can work well independently without close supervision.
• Willing to ask questions.
• Analytical approach to problem solving – likes to understand why things happen and come up with possible solutions.
• Eager to learn / enjoys learning new things.
• Strong written & oral communication skills.

Hard skills needed:

• Social media – fluent in the use of Instagram & Facebook, basic LinkedIn
• Entry level video skills (can shoot & edit video on a phone)
• Entry level graphic design skills (can work with Canva)
• Software:
  o Google Sheets – comfortable working in spreadsheets
  o Google Docs
  o Mailchimp (Basic to intermediate experience)
  o Canva (proficient)

Nice to have / bonus:

• Intermediate to advanced photography & videography
• Basic understanding of HTML & front end web development.
• Graphic design skills (Adobe CS)
• Experience with paid ads management (PPC) &/or local SEO