Are you interested in helping to create a Brighter World?

McMaster University fuels curiosity, inquiry and discovery. Every day, we push the boundaries of knowledge through our world-class, interdisciplinary research and our ground-breaking approaches to teaching and learning. Our students, researchers and staff are among the best and brightest. We are seeking an equally talented Manager, Marketing – International Recruitment to help develop and build McMaster's marketing strategy to support our ambitious international student recruitment goals.

Department Description

Communications Marketing and Public Affairs (CMPA) is responsible for McMaster’s communications (including, media relations, issues management, internal communications, neighbourhood relations), marketing and branding, and public affairs with all three levels of government.

The Role:

The Manager, Marketing – International Recruitment will develop and implement key aspects of the University’s international recruitment marketing and engagement strategy by facilitating partnerships with marketing, communications and recruitment practitioners across the university, developing communities of practice, and contributing as an experienced member of the marketing team.

The Manager, Marketing plays a key role in supporting all the activities associated with attracting the best and brightest international students and building a strong global brand.

These activities are strategic and designed to promote a positive public image of the University to all international audiences including: prospective students, parents, guidance counsellors, the media, alumni, government officials and opinion leaders in both the internal and external community. The position regularly works with fellow University managers and leaders, volunteers, external partners and agencies and contributes to the overall strategic marketing direction of the project.

Accountabilities

• Leads the development and implementation of marketing programs that support the University’s wider international recruitment strategy
• Develops marketing plans and collateral across a variety of platforms, including Microsoft Dynamics and its related automated marketing journeys
• Responsible for leading aspects of international media planning, advertising and vendor management to support the overall program goals
• Provides stewardship of the brand ensuring creative consistency and value propositions are well-defined and communicated
• Acts as a strong ambassador and relationship builder who can work with stakeholders across the University to integrate international marketing efforts
• Plays a key role in the strategic planning for international marketing and communications programs and projects
• Responsible for developing, implementing and measuring the impact of parts of the strategic marketing plans for the University in collaboration with other marketing leaders
• Is a leader in digital evolution and is responsible for overseeing a wide range of digital projects and properties, their planning, successful execution and project management and measurement
• Is committed to delivering the highest level of service to the University community and to building a network of strong relationships across the organization
• Ensures that McMaster administrators, faculty, staff, and volunteers are equipped to deal effectively with internal and external marketing and communication issues and provides strategic advice on issues management communication.
• Actively promotes internal and external collaboration and partnerships to strengthen the University’s reputation with a focus on delivering stellar service and support
• Works with members of Communications, Marketing and Public Affairs team to plan, implement, coordinate and evaluate aspects of program within the portfolio

Qualifications

Education:

• A University degree in English, journalism, communications, marketing or a related field.

Experience:

• 4-5 years of experience in a similar position. Significant experience working as a marketing manager in a large organisation, preferably in the education sector.
• Previous experience working on an international student recruitment strategy for a top tier academic institution is highly valued.
• Experience of leading people, both as a line manager and supporting stakeholders to embrace and understand marketing tactics and how they support strategic goals.

Knowledge/Skills:

• Strong digital marketing fundamentals
• Demonstrated experience working on an integrated marketing plan
• Experience of working with a CRM (ideally Microsoft Dynamics) and building automated marketing and communication journeys
• Proven experience building a brand across key international markets
• Experience of leading media buying strategies to grow awareness and lead generation
• Sound judgement and decision making
• Demonstrated success in marketing initiatives and management
• Demonstrated outstanding communication (oral and written skills)
• A strong background, understanding and experience in the digital environment and ability to anticipate technological shifts and their relevant applications
• Project management, including all forms of production
• Strong service approach in working with people both inside and outside of organization
• Effective time management
• Facilitation skills
• Demonstrated management of employees and budgets
• Microsoft suite of software – including word processing (Word), spreadsheets (Excel) and presentation (Power Point) programs
• Comfortable in both Windows and Mac environment
• Programs for web management (including content management systems – WordPress, – Google analytics, Google AdWords)

Knowledgeable about:

• University Advancement policies and procedures
• McMaster Alumni Association policies and procedures
• McMaster University policies and guidelines
• McMaster’s Brand Standards and marketing and communication strategies